ApolloTech and KOSH

Many small businesses have a website that doesn’t convey who they are, or no website at all. ApolloTech was created for that market in Italian, aimed at Ticino (Italian-speaking Switzerland) and northern Italy: websites designed to win enquiries, with compliance with the Swiss data protection law (nLPD) included. KOSH is the sister brand in Spain: web development, automation and AI for small businesses.

Why Ticino? It is a small, Italian-speaking market with Swiss purchasing power, where an agency that speaks the language and knows the local rules has a place.

• Industry demos before a portfolio. Instead of showing work for other clients, I built complete demos for each sector I was going to call: dental clinics, a fine-dining restaurant, a tax advisory firm, veterinary clinics and a hotel. The client sees their own business already built, with its visual language and its animations.
• Data-driven prospecting. To decide whom to call in Madrid I built the website auditor, which ranks businesses by how bad their website is and how good their reputation is.
• A closed offer: a phased way of working, published prices and legal pages, so the sales conversation starts with “when” rather than “how much”.

The whole business lived in Notion, split into roadmap, sales, finance, production and marketing, with a ten-year financial projection to decide when to hire and which prices sustain growth.

Two brands up and running, each with its own offer, demos and sales process. And a base that kept bearing fruit: KOSH gave rise to RouteOpt, the email infrastructure and the domain from which the heatmaps were launched.

Selling is a discipline of its own. Showing clients their own business already built convinces more than any portfolio, and choosing well whom to call saves more time than any script.